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Search Engine Optimization Overview

SEO is Key to Your Online Success

SEO is key to creating long term visibility and increasing the flow of prospects to your website. This enables your Sacramento business to appear higher in the organic search rankings for a set of targeted, high value keywords. Our Sacramento SEO company consultants have provided innovative and highly successful SEO solutions since 1998. Our experience with hundreds of companies in Sacramento and elsewhere has enabled us to help business owners survive and thrive even in the most brutal and competitive business climates over the past 18 years.

How Our Sacramento SEO Company Does It

Search Engines use Relevance and Authority to determine your SEO ranking

SEO is focused on increasing the Relevance and Authority of your website, in order to differentiate you from the competition in Sacramento and to determine how high your website should rank when a specific keyword phrase is searched for. Relevance--Google’s responsibility is to provide a searcher with web pages from across the internet that it believes have information on them that are most relevant to the keywords used in the search process. We accomplish this with On-Page SEO, which focuses on ensuring that we clearly identify the most high volume keyword search phrases, and then create relevance on all pages of your website focusing on those keyword phrases. Authority— A good SEO in Sacramento can establish relevance. In order for Google to differentiate which Sacramento sites of the over 1,000,000,000 that have been created globally should rise to the top, they look at authority also. Authority is akin to Credibility or Popularity. Not only must we make sure that the content on your site is highly relevant to a large number of keyword phrases in the Sacramento area, but we must also insure that Google believes as a business, you are credible and popular—that you have “Authority”. Combining Relevance and Authority in SEO is the key to creating visibility on line for your Sacramento business and to bring more qualified prospects to your site and business.

What to Expect with our Sacramento SEO Company

SEO has been proven to have the lowest cost of customer acquisition, and is the essential, long term, steady approach to building your business in Sacramento by attracting and converting website visitors. SEO is an investment in your long term success in Sacramento. It's not cheap or easy--it's time consuming and labor intensive. SEO projects are implemented over many months in order to generate the best long term results, however significant initial upward movement is usually seen within three to four months. And SEO activities will continue to be done over the life of your Sacramento business and website. The project is a set of activities that focuses on two things:

• Strengthening the underlying architecture of your website and the content on your web pages so the search engines determine that your website is “relevant” in Sacramento to the keyword phrase that someone entered when doing an internet search.
• Building popularity and “authority” by creating a broad presence for your website across the internet, even if you are a local Sacramento business, using techniques such as blogs, articles, press releases, videos, and other submissions to build credibility in the eyes of the search engines that your website is a trusted and reliable source of information.

The combination of relevance and authority enables the search engines to determine how well your website satisfies the need of the person doing a search, and that you are a trustworthy, credible, reliable source of information or provider of an offer in Sacramento. These activities are implemented at a pace that Google will view as normal site improvements rather than a suspected “SEO attack” or “Black Hat SEO” -- which is seen as unethical, will only cause temporary improvements, and can negatively impact your reputation with the search engines and your long term search engine positioning. Please call us if you have questions about SEO, or how we can help your business in Sacramento, West Sacramento, South Sacramento, North Sacramento, Midtown Sacramento, Roseville, Rocklin, Loomis, Penryn, Granite Bay, Folsom, El Dorado Hills, Placerville, Rancho Cordova, Citrus Heights, Carmichael, Orangevale, Fair Oaks, Cameron Park, Shingle Springs, Vacaville, Davis, Elk Grove, Jackson, Tahoe, Reno, Redding, Yuba City, Marysville, Chico, Auburn, Colfax, Woodland, Copperopolis, Angels Camp, Sonora, and Jackson. (916) 500-7989.